The June 2008 issue of ‘The Director’ Magazine of the IoD, included a well researched feature on the subject of CSR. It was to me, an informative, yet bewildering overview of the subject. Informative because it is a comprehensive and well researched feature, bewildering because in many cases, the businesses that practice this ‘corporate social […]
Life has become a compromise – in tea, it is a compromise (for most brand owners) between profit and quality, with quality losing out unfortunately. Ultimately though the power to tip that balance back in favour of quality lies with the customer. The more customers know about tea, the better for integrity in tea. Of […]
Enter any retail store today, other than maybe a luxury boutique, and a series of ‘special offers’ compete for your attention. This was always a strange phenomenon in relation to tea, for tea is cheap anyway, and for producers, good tea usually sold to packers (foreign brand owners) at less than its cost of production. […]
There is a myth that ‘teabag tea’ – ie. dust and fannings – are bad. Many are the experts who reject teabags as being the worst of the crop. The reality is that there is good and bad tea regardless of the grade (density/size of the made tea). The same batch of freshly harvested tea […]
Fine Tea has so many parallels with fine wine, fine cigars and other indulgences. To experience tea in the most complete and satisfying manner, one has to start well before the taste. That is to experience tea in the first sense. Good tea, single origin, single region or single estate tea that is fresh and […]
Here’s where it all starts, the two tender leaves and the bud. Picking tea by hand, as we do in Sri Lanka, ensures that we use just these two leaves and bud, not the third and fourth leaves which introduce coarse, undesirable characteristics to the tea. Antioxidants in tea are concentrated in the bud, making […]
Founder Merrill J. Fernando and his sons Dilhan and Malik ensure every pack of Dilmah reaches you fresh and full of flavor. As Merrill says, "my family cares for your tea, from the tea nursery right to your teacup."