Nature and the Environment

A Tea Grower’s view of discount culture, ethical consumerism and the role of Ceylon Tea in a sustainable future Writing in The Australian last week, Damon Kitney headlined coverage of…

A new generation is driving change in a tea category where for decades price has meant more than taste or goodness. The trend they are forcing is about taste and wellness but so much more. As younger customers turn to tea, they are demanding a more sincere appreciation of ethics and sustainability. This offers a glimmer of hope for passionate tea growers who make tea for the love of the leaf.

Amidst the chaos and cost of COVID are looming climate and social challenges. A focus on cheap as a means of restarting retail post COVID has the potential to create greater dislocation than COVID itself.