tea grower

Capitalism was never meant to be a machine for extraction. That is the point I tried to make to the leaders gathered at the Global Compact Leaders Summit, and it…

Every good dish – and so every great Chef – needs good ingredients. Therefore also good artisans, soils, and ultimately Nature. This was the truth I shared with the global…

It’s Global Entrepreneurship Week; with our world on the brink of catastrophe in so many respects – conflict, climate, inequality – we have never needed the involvement of youth in…

A new generation is driving change in a tea category where for decades price has meant more than taste or goodness. The trend they are forcing is about taste and wellness but so much more. As younger customers turn to tea, they are demanding a more sincere appreciation of ethics and sustainability. This offers a glimmer of hope for passionate tea growers who make tea for the love of the leaf.

A growing body of scientific evidence points to the human health benefits in tea. Yet tea growers who value quality suffer the consequences of discounting that drives them to compete with cheap, blends that are popular for the ability it gives brands to discount and lure consumers through price. That is harmful to an industry struggling to overcome an exploitative, colonial history and evolve into a sustainable, climate adapted, socially responsible tea industry.

Everything in life is about perspective. That’s to be expected, because what we believe is conditioned by what we know and that is naturally, our point of view. That makes…