Health

A new generation is driving change in a tea category where for decades price has meant more than taste or goodness. The trend they are forcing is about taste and wellness but so much more. As younger customers turn to tea, they are demanding a more sincere appreciation of ethics and sustainability. This offers a glimmer of hope for passionate tea growers who make tea for the love of the leaf.

A growing body of scientific evidence points to the human health benefits in tea. Yet tea growers who value quality suffer the consequences of discounting that drives them to compete with cheap, blends that are popular for the ability it gives brands to discount and lure consumers through price. That is harmful to an industry struggling to overcome an exploitative, colonial history and evolve into a sustainable, climate adapted, socially responsible tea industry.

Fact and fiction should contrast as dramatically as black and white. Strangely that truth does not seem to hold anymore as the world enters a state of altered reality reminiscent…

The story behind your cup of tea is a fascinating one, for it is infused with art, history and dedication at every stage from hand picking the tender leaves through…

The irony about the Iced Tea trend – fuelled as it is by generations Y and X and their desire for naturally healthy products – is that most Iced Tea…

There’s one part of life as we know it now,that seems relatively unaffected by the financial crisis – and that’s tea. The tea market has seen some volatility but tea…

Putting on the kettle and brewing up a cuppa sounds simple doesn’t it. It’s not – not because it is complicated – but because most people just don’t take the…

The June 2008 issue of The American Association for Cancer Research, Cancer Epidemiology Biomarkers & Prevention features a study on Dietary Flavonoids and Colorectal Adenoma Recurrence which adds to the…

Real tea – black tea, oolong, green tea and white tea – come from the plant Camellia Sinensis or its variants, including camellia assamica. The natural antioxidants and their health…

A growing body of scientific research confirms the ancient wisdom that tea is nature’s physician. It is clear that regular consumption of tea – around 5 cups daily – offers…