quality

A new generation is driving change in a tea category where for decades price has meant more than taste or goodness. The trend they are forcing is about taste and wellness but so much more. As younger customers turn to tea, they are demanding a more sincere appreciation of ethics and sustainability. This offers a glimmer of hope for passionate tea growers who make tea for the love of the leaf.

Everything in life is about perspective. That’s to be expected, because what we believe is conditioned by what we know and that is naturally, our point of view. That makes…

Hearing the advice, earlier this week, of a learned marketer who proclaimed that tea – in the form that we know and love it today – will disappear in five…

There’s one part of life as we know it now,that seems relatively unaffected by the financial crisis – and that’s tea. The tea market has seen some volatility but tea…

Putting on the kettle and brewing up a cuppa sounds simple doesn’t it. It’s not – not because it is complicated – but because most people just don’t take the…

Fears of global recession have corporate planners scurrying to improve their financial prospects, mainly by cutting costs. The snappily titled programmes that are the outcome of these are obviously intended…

Life has become a compromise – in tea, it is a compromise (for most brand owners) between profit and quality, with quality losing out unfortunately. Ultimately though the power to…

There is a myth that ‘teabag tea’ – ie. dust and fannings – are bad. Many are the experts who reject teabags as being the worst of the crop. The…

The word conjures up a myriad of images but the relevance of passion that ranks as most significant in our world in 2008, has to be that of ‘dedication’. The…