A growing body of scientific evidence points to the human health benefits in tea. Yet tea growers who value quality suffer the consequences of discounting that drives them to compete with cheap, blends that are popular for the ability it gives brands to discount and lure consumers through price. That is harmful to an industry struggling to overcome an exploitative, colonial history and evolve into a sustainable, climate adapted, socially responsible tea industry.
The new norm
All About TeaNature and the EnvironmentSustainabilityTea IndustryThe new norm
Amidst the chaos and cost of COVID are looming climate and social challenges. A focus on cheap as a means of restarting retail post COVID has the potential to create greater dislocation than COVID itself.