A growing body of scientific evidence points to the human health benefits in tea. Yet tea growers who value quality suffer the consequences of discounting that drives them to compete with cheap, blends that are popular for the ability it gives brands to discount and lure consumers through price. That is harmful to an industry struggling to overcome an exploitative, colonial history and evolve into a sustainable, climate adapted, socially responsible tea industry.
The global edition of today’s International Herald Tribune (July 22,2009) offers an image of Sri Lankan tea pickers in their scenic tea garden environment. The caption ‘Tea workers’ harsh world’…