A new generation is driving change in a tea category where for decades price has meant more than taste or goodness. The trend they are forcing is about taste and wellness but so much more. As younger customers turn to tea, they are demanding a more sincere appreciation of ethics and sustainability. This offers a glimmer of hope for passionate tea growers who make tea for the love of the leaf.
The beauty of the leaf evolves to take on a different appeal when infused. The spectrum of colour in the dry leaf, assumes a different plane, with more compelling and…