A new generation is driving change in a tea category where for decades price has meant more than taste or goodness. The trend they are forcing is about taste and wellness but so much more. As younger customers turn to tea, they are demanding a more sincere appreciation of ethics and sustainability. This offers a glimmer of hope for passionate tea growers who make tea for the love of the leaf.
Tag:
quality
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All About TeaBusinessworthyEthicsSustainabilityTeaTea IndustryThe new norm
Perspective
by Dilhanby DilhanEverything in life is about perspective. That’s to be expected, because what we believe is conditioned by what we know and that is naturally, our point of view. That makes…
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DilmahFacts of TeaTeaTea & HealthTea Industry
Knowledge, Education, Quality – Tea Sommelier
by Dilhanby DilhanPutting on the kettle and brewing up a cuppa sounds simple doesn’t it. It’s not – not because it is complicated – but because most people just don’t take the…
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EthicsFacts of TeaNothing Whatsoever to do with TeaTeaTea Industry
Quality in the age of cost cutting
by Dilhanby DilhanFears of global recession have corporate planners scurrying to improve their financial prospects, mainly by cutting costs. The snappily titled programmes that are the outcome of these are obviously intended…
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Life has become a compromise – in tea, it is a compromise (for most brand owners) between profit and quality, with quality losing out unfortunately. Ultimately though the power to…
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EthicsNothing Whatsoever to do with Tea
Fresh fruit .. naturally fair, naturally delicious
by Dilhanby DilhanOne of the most beautiful fruit shop in the world – a stone’s throw from Uda Walawe National Park – where the fruit, spice and vegetables are ripened or matured on the…